Why do most people attend events and conclaves and seminars? I for my part have done the rounds of Nasscom, Economic Times Compass and now FICCI. For the learning's? Yea sure. But more often than not it is for networking, exchanging visiting cards, reconnecting and connecting with industrywallahs!
I over heard last week at a dinner do , someone whispering why FICCI is a no no for him. It is too much about television and entertainment he thinks. And this gentleman thought they the entertainment guys cant or don’t think beyond themselves. He thought it was meaningless and irrelevant whatever they do, considering they do not cover 80 per cent of the industry. They just cover entertainment industry, and for them entertainment is the world.
So. with much trepidation I started out to attend FICCI – touted to be the largest media and entertainment convention in Asia. Despite the many allegations hurled at the event year-on-year – same people, same subjects, just networking not learning – FICCI continues to be an important event on many calendars, including that of media magnates, Bollywood rulers and the government.
The names at the event are as big as can get, and there are international dignitaries too, not to forget the Indian film industry honchos, who have a lot more to discuss this year.
As globalization brings in crossover and mingling of cultures with the film industry too playing a critical role, there now seems to be an increasing demand for Bollywood films in the West. The next couple of days will see Television Radio, Internet, Print all under the scanner- it promises to dish out some unusual fare or so is my expectation