Rent-a-taxi service we have all heard of.
A cab service by the women for the women? Well..Bombay has this unique 24-hour car hire service, which when contrasted to the likes of the black and yellow or even the Cool Cabs makes for a pleasant change. This is a cab service ONLY for the women folk - a very novel idea indeed.
The sliver-white cars with a purple pink logo are chauffeured by women dressed in purple and pink too. This is an exclusive for women cab service on the lines of Dubai’s “Women’s Taxi”, UK’s “Pink Ladies” and Moscow’s “Pink Taxi”. The taxi interiors are clean, functional, have glossy;s thrown in, a comments book, and a fully working Air conditioner!
When I spoke with the lady driver A, she said to me it’s not only safety concerns that have prompted the move of such a concept in Bombay, it’s a need, when women sit in a taxi, they don't feel comfortable — it’s everything from hygiene to the driver gawking at you in the mirror to the attitude and behaviour of rudeness and belligerence one has to put up with especially given that you don't seek a free ride in the black and yellow! in fact I know of some colleagues who arrive by the last flight into the city late night, and hire a cab frm the airport, often pretend to be on mobile phones when alone with male drivers to create a feeling of safety.
It is an acute contrast in this new taxi fleet — English speaking women graduates driving you around the city, as you paint your nails or curl up with a magazine, or simply chat with the lady driver in a friendly manner - The cars are colour branded to ensure women are not picked up by bogus drivers and all of the company’s drivers are female, uniformed and trained in self-defense and first aid too.
To protect the drivers and female passengers, this company operates a “through the door” policy, which means passengers are safely inside their destination address before their driver leaves. I know I feel terribly unsafe walking the distance from the road to my door step when I alight from a normal cab especially if it is at a late hour
I must say I was impressed with the quality of driving, there was no iffiness to it, the cars were well maintained and above all there was basic social graces that were in place and made the experience very comfortable.